Acquiring a new client is between 5 to 25 times more expensive than retaining and growing an existing one.
However, most of investment focuses on new client acquisition.
Why? Obtaining good results managing your existing portfolio is a hard task.
- Which clients have the largest LTV?
- Which churn is manageable and which one isn't?
- What's the right timing and channel to contact my client?
- Which actions improve cross-selling without damaging retention?
At Foliume we answer these questions with a customer marketing tool, AI powered.